As I sit here at 5:14 AM on a Thursday wondering if anyone is going to show up for our 5:15 class, I can’t help but think to myself “self, DAFUQ did you get yourself into”?!

As we enter the era of Amazon and people wanting everything right now, more & more  “ma and pa” shops are going under all the time. So, I ask myself once again, why would you open a 4,000 square foot 24/7 access studio, at the same time a brand new 24 Hour Fitness Ultra Sport and Anytime Fitness prepare to open up down the street?

It’s easy to fall into a lull and get into a negative headspace, particularly while in the early stages of anything that is new; a relationship, a new job, etc. Owning and operating a new gym in Fort Collins is apparently no different.

It’s now 5:21 AM, class started 6 minutes ago. No one is coming.

But that’s okay. You put your head down and you keep grinding. You adjust to the stress and get stronger; or you crumble under it.

That’s the difference between us and them, always has been. That’s the difference between you and everyone else. Between winners and losers. Between people who truly “want it” and those who just talk a big game.

We keep grinding. We stay strong in our core values because we know we offer a superior product. A product that no one else in the Northern Colorado area is offering.  We know that what we are doing is right and it works. We know that people need to “human” better.  So we keep grinding.

It’s now 5:40 AM. I got sidetracked with some Indian Club morning routines. Perks of owning a gym, I guess.

During my Indian Clubbing the last 5 minutes or so, I couldn’t help but think of one of my favorite quotes:

“When…the whole world tells you to move, your job is to plant your feet like a tree besides the river of truth, and tell the whole world ‘NO. YOU Move.’”

It may be a quote from a fictional character, Captain America, but that doesn’t make it any less true.

So that’s what we do. We stand tall and we stand proud because we know there are going to be people who don’t believe in us.

People that don’t believe in what we do. What we offer. What we teach.

People who say we don’t take ourselves serious enough because we don’t count our macros or because we don’t care about percentages.

People who think it’s impossible to do a front split and still produce maximal power. Or think they don’t need strength & power production for endurance sports. People who are content being one sided.

People who will always think that it’s just an orange stick and a gimmick. I present an open challenge to any of these people to take a free Stick Mobility class. We’ll see what they say at the end of an hour.

People who think the only way to get better is to hit their failure point every single time. That lactic acid is the key to getting better. People who don’t realize that velocity and maximal power production is far more important.

I am not here to motivate or to convince these people that I’m a fitness genius producing original content…because frankly, I’m not. I teach the theories and laws developed by people who are a lot smarter than I’ll ever be.

I’ve just figured out a system that teaches people this knowledge in a safe and fun way. A system that gives people the tools to establish the communication they need with their body in order to be able to move better and get stronger. More so, to be able to move and train forever.

I want to help make tomorrow the “glory days” instead of high school.

So, we keep doing what we do. We don’t change who we are or what we offer. Instead, we lower our head and keep grinding, hustling and moving forward.  We plant our feet like a tree and stay strong.

It is now 5:52 AM and dumping snow sideways. Should’ve went home and showered earlier.